{"id":7946,"date":"2021-03-01T11:46:23","date_gmt":"2021-03-01T10:46:23","guid":{"rendered":"https:\/\/kevinragonneau.fr\/blog\/?p=7946"},"modified":"2021-04-06T17:35:57","modified_gmt":"2021-04-06T15:35:57","slug":"comment-optimiser-le-referencement-seo-de-votre-podcast-avec-google-podcast-manager","status":"publish","type":"post","link":"https:\/\/kevinragonneau.fr\/blog\/comment-optimiser-le-referencement-seo-de-votre-podcast-avec-google-podcast-manager","title":{"rendered":"Comment optimiser le r\u00e9f\u00e9rencement SEO de votre podcast avec Google Podcast Manager ?"},"content":{"rendered":"

Si les podcasts ont fait leur apparition dans les re\u0301sultats de recherche de Google, il n’y avait jusqu’a\u0300 ce jour pas de de service de Google permettant de retrouver de statistiques a\u0300 ce sujet. Avec l’arrive\u0301 de Google Podcast Manager, Google permet enfin aux podcasters de voir comment leurs e\u0301missions apparaissent dans les re\u0301sultats de recherche, de la me\u0302me fac\u0327on que Google Search Console avec les sites web.<\/strong><\/p>\n

 <\/p>\n

Comment optimiser le SEO de son podcast ?<\/h2>\n

Google Podcast Manager : le Google Search Console des podcasts…<\/h3>\n

Concre\u0300tement, cette solution va permettre aux e\u0301diteurs de podcasts<\/a> de savoir quels sont les e\u0301pisodes qui apparaissent dans les re\u0301sultats de recherche, et surtout sur quels mots-cle\u0301s ou expressions exactement ! Si cette fonctionnalite\u0301 peut parai\u0302tre anodine, c\u2019est une petite re\u0301volution dans le monde des podcasts qui gagne du terrain avec les anne\u0301es. Mais au dela\u0300 de proposer une ve\u0301ritable \u201cSearch Console\u201d pour les podcasts, le service va un peu plus loin.<\/p>\n

 <\/p>\n

…et qui fait e\u0301galement office de solution d\u2019analytics !<\/h3>\n

Tout comme pour un site web connecte\u0301 a\u0300 Google Search Console, l\u2019inte\u0301re\u0302t n\u2019est que minime s\u2019il n\u2019y a pas de solution de web analytics en comple\u0301ment, comme Google Analytics. Concernant les podcasts, Google l\u2019a bien compris et propose donc via sa solution Google Podcast Manager d\u2019acce\u0301der a\u0300 des statistiques d\u2019e\u0301coute tre\u0300s inte\u0301ressantes :<\/p>\n

    \n
  • e\u0301pisodes les plus populaires,<\/li>\n
  • moments pre\u0301cis ou\u0300 les utilisateurs lancent la lecture d\u2019un podcast… et surtout l\u2019arre\u0302t de l\u2019e\u0301coute,<\/li>\n
  • devices utilise\u0301s pour e\u0301couter les e\u0301pisodes (enceinte connecte\u0301e, smartphones, ordinateurs),<\/li>\n<\/ul>\n

    Plus globalement, c\u2019est une occasion en or pour les e\u0301diteurs d\u2019obtenir plus d\u2019informations et de statistiques sur les auditeurs et d\u2019adapter au mieux leurs podcasts. Le service e\u0301tant encore re\u0301cent, les retours d\u2019utilisateurs de la solution ne sont encore que peu connus, mais on imagine que Google va tout faire pour faire e\u0301voluer ce nouveau produit. Enfin, pour ceux qui en doutaient encore, cela ne fait que confirmer une fois de plus l\u2019inte\u0301re\u0302t de Google pour la recherche vocale qui prend de l\u2019ampleur.<\/p>\n

     <\/p>\n

    Comment acce\u0301der a\u0300 ces fonctionnalite\u0301s et optimiser son podcast ?<\/h2>\n

    Pour acce\u0301der aux de\u0301tails d\u2019un podcast dans Google Podcast Manager, vous devez pour cela revendiquer un podcast dans l\u2019outil de\u0301veloppe\u0301 par Google et qui est par ailleurs d\u2019ores et de\u0301ja\u0300 accessible en franc\u0327ais. Cela ne se fait qu\u2019en quelques e\u0301tapes seulement a\u0300 partir du flux RSS que vous devrez fournir et valider.<\/p>\n

    Pour ceux qui souhaitent aller encore plus loin, Google a e\u0301galement publie\u0301 un guide d’optimisation de podcasts pour ame\u0301liorer son classement dans les re\u0301sultats naturels qui affichent des podcasts. Comme on pouvait s’y attendre, Google conseille essentiellement de bien renseigner les diffe\u0301rents champs ne\u0301cessaires au re\u0301fe\u0301rencement d’un podcast :<\/p>\n

      \n
    • un titre clair et pre\u0301cis du podcast<\/li>\n
    • un lien permettant d’avoir plus de de\u0301tails sur le podcast (page, site web…)<\/li>\n
    • une description pre\u0301cise et attrayante du podcast<\/li>\n
    • une image de couverture qui respecte bien les conditions donne\u0301es par Google<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Si les podcasts ont fait leur apparition dans les re\u0301sultats de recherche de Google, il n’y avait jusqu’a\u0300 ce jour pas de de service de Google permettant de retrouver de…<\/p>\n","protected":false},"author":1,"featured_media":6631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[461,460],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-7946","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-podcast","8":"category-reseaux-sociaux"},"yoast_head":"\nComment optimiser le r\u00e9f\u00e9rencement SEO de votre podcast avec Google Podcast Manager ?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kevinragonneau.fr\/blog\/comment-optimiser-le-referencement-seo-de-votre-podcast-avec-google-podcast-manager\" 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