{"id":8226,"date":"2021-04-09T17:00:36","date_gmt":"2021-04-09T15:00:36","guid":{"rendered":"https:\/\/kevinragonneau.fr\/blog\/?p=8226"},"modified":"2021-04-13T14:45:00","modified_gmt":"2021-04-13T12:45:00","slug":"jai-lu-le-guide-du-copywriting-de-selim-niederhoffer","status":"publish","type":"post","link":"https:\/\/kevinragonneau.fr\/blog\/jai-lu-le-guide-du-copywriting-de-selim-niederhoffer","title":{"rendered":"J&rsquo;ai lu le Guide du Copywriting de S\u00e9lim Niederhoffer !"},"content":{"rendered":"<h2 id=\"cest-quoi-le-copywriting-pour-commencer\">C\u2019est quoi le copywriting, pour commencer ?<\/h2>\n<p><strong>Le copywriting, c\u2019est l\u2019art d\u2019\u00e9crire des textes qui vont pousser votre audience \u00e0 r\u00e9agir<\/strong>, <strong>\u00e0 cliquer, \u00e0 acheter<\/strong>. Un bon copywriter passe son temps \u00e0 \u00e9tudier les clients, les prospects, \u00e0 observer la psychologie humaine pour comprendre le consommateur.<\/p>\n<p>De quoi souffre le client ? Quels sont ses douleurs, ses frustrations, ses d\u00e9sirs les plus secrets, ses \u00ab irritants \u00bb comme on dit parfois en marketing ?<\/p>\n<p>Pour devenir un bon copywriter, \u00e9crire ne suffit pas. Ma\u00eetriser la science du copywriting, c\u2019est ma\u00eetriser \u00e0 la fois :<\/p>\n<ul>\n<li>La structure des phrases,<\/li>\n<li>Le sens de la narration,<\/li>\n<li>Les techniques d\u2019influence et de persuasion,<\/li>\n<li>L\u2019art d\u2019agencer les arguments de vente.<\/li>\n<\/ul>\n<p>D\u00e8s le d\u00e9but de son <a href=\"https:\/\/amzn.to\/3s3QLzV\" target=\"_blank\" rel=\"noopener noreferrer\">guide du copywriting<\/a>, S\u00e9lim Niederhoffer rappelle que nous sommes entour\u00e9s d\u2019histoires qui vendent, d\u2019histoires qui nous font changer d\u2019avis, de mani\u00e8res d\u2019agir, de consommer.<\/p>\n<p>Attention ! Pour autant, le copywriting n\u2019est pas une variante du storytelling. Du bon copywriting, c\u2019est ce qui permet par exemple \u00e0 une <a href=\"https:\/\/kevinragonneau.fr\/blog\/5-idees-de-contenu-pour-promouvoir-gratuitement-votre-entreprise-sur-instagram-reels\">marque qui d\u00e9barque sur Instagram<\/a> de convaincre d\u00e8s ses premi\u00e8res pubs.<\/p>\n<p>Du bon copywriting, \u00e7a permet de lever des centaines de milliers d\u2019euros en financement participatif sur Kickstarter ou Ulule.<\/p>\n<p>Du bon copywriting pour une application permet de g\u00e9n\u00e9rer des centaines de t\u00e9l\u00e9chargement, tr\u00e8s rapidement.<\/p>\n<p>Si comme moi, vous avez un blog, ou si vous voulez d\u00e9velopper votre audience sur <a href=\"https:\/\/kevinragonneau.fr\/blog\/categorie\/instagram\">Instagram<\/a> ou Youtube, apprendre le copywriting vous permettra d\u2019\u00e9crire de meilleurs titres, plus engageants, d\u2019obtenir plus de lecteurs et plus de partages de vos contenus.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8231 size-full\" src=\"https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Selim-Niederhoffer.jpg\" alt=\"Guide du copywriting de S\u00e9lim Niederhoffer\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Selim-Niederhoffer.jpg 2000w, https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Selim-Niederhoffer-768x512.jpg 768w, https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Selim-Niederhoffer-1536x1024.jpg 1536w, https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Selim-Niederhoffer-770x513.jpg 770w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"la-structure-du-guide-du-copywriting\">La structure du guide du copywriting<\/h2>\n<p>Je me suis donc lanc\u00e9 dans le Guide du copywriting, d\u00e9coup\u00e9 en 5 grandes parties.<\/p>\n<p>Il fait 248 pages, r\u00e9parties en 50 chapitres : \u00e7a va donc tr\u00e8s vite, les conseils en copywriting sont tr\u00e8s concrets.<\/p>\n<p><strong>Si vous avez votre business en ligne,<\/strong><\/p>\n<p><strong>Si vous \u00eates \u00e9tudiant en communication, marketing, ou publicit\u00e9,<\/strong><\/p>\n<p><strong>Si vous voulez vous reconvertir parce que vous en avez marre de votre CDI ou de votre CDD\u2026 <\/strong><\/p>\n<p><strong>Ou m\u00eame si vous voulez devenir copywriter ! <\/strong><\/p>\n<p><strong>Le Guide du copywriting s\u2019adresse \u00e0 vous.<\/strong><\/p>\n<p><a href=\"https:\/\/amzn.to\/31ZRV4L\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8229 size-full\" src=\"https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Le-Guide-Du-CopyWriting.jpg\" alt=\"Guide du copywriting de S\u00e9lim Niederhoffer\" width=\"1656\" height=\"630\" srcset=\"https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Le-Guide-Du-CopyWriting.jpg 1656w, https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Le-Guide-Du-CopyWriting-768x292.jpg 768w, https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Le-Guide-Du-CopyWriting-1536x584.jpg 1536w, https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Le-Guide-Du-CopyWriting-770x293.jpg 770w\" sizes=\"auto, (max-width: 1656px) 100vw, 1656px\" \/><\/a><\/p>\n<p>Dans la premi\u00e8re partie, vous d\u00e9couvrez tout ce que vous devez faire avant d\u2019\u00e9crire le moindre mot. Afin de ne pas partir dans toutes les directions, et pour ne pas perdre de temps, S\u00e9lim Niederhoffer vous rappelle les bases des motivations du client dans un cours de \u00ab comportement consommateur \u00bb acc\u00e9l\u00e9r\u00e9.<\/p>\n<p>Dans la seconde partie, l\u2019auteur vous livre sa Super Structure pour \u00e9crire une page de vente parfaite. M\u00eame si vous n\u2019\u00e9crivez pas de pages de vente, les techniques de persuasion s\u2019encha\u00eenent de mani\u00e8re tr\u00e8s logique : ne vous privez pas de cette arme de s\u00e9duction massive !<\/p>\n<p>La troisi\u00e8me partie est vraiment consacr\u00e9e \u00e0 l\u2019\u00e9criture, au \u00ab writing \u00bb dans copywriting. Je ne m\u2019attendais pas \u00e0 trouver autant de conseils pour \u00e9crire, pour se relire. Il y a vraiment toutes les techniques pour apprendre \u00e0 bien \u00e9crire, m\u00eame si vous d\u00e9butez. (J\u2019avoue que le passage sur la relecture m\u2019a bien secou\u00e9, avec les conseils extraits d\u2019une interview de Jacques S\u00e9gu\u00e9la, qui relit 12 fois ses textes !).<\/p>\n<p>La quatri\u00e8me partie est la partie la plus technique, on va dire. S\u00e9lim Niederhoffer aborde le sujet des entonnoirs de vente, des tests A\/B, et vous explique s\u2019il vaut mieux utiliser des pages de vente ou des vid\u00e9os de vente.<\/p>\n<p>Le Guide du Copywriting se conclut sur ce qui est \u00e0 mon sens la seconde meilleure partie (juste derri\u00e8re la Super Structure) : comment trouver vos premiers clients, quelle plateforme utiliser, comment facturer plus cher, comment bien \u00e9crire pour convertir plus ?<\/p>\n<p>En clair ? J\u2019ai pass\u00e9 une semaine avec mon fluo \u00e0 la main, pour surligner les passages les plus importants. Je lis rarement des <a href=\"https:\/\/www.les-mots-magiques.com\/livres-sur-le-copywriting\" target=\"_blank\" rel=\"noopener noreferrer\">livres sur le copywriting<\/a> mais celui-ci est vraiment bien ficel\u00e9 !<\/p>\n<p>&nbsp;<\/p>\n<h2 id=\"qui-est-selim-niederhoffer-lauteur-du-guide-du-copywriting\">Qui est S\u00e9lim Niederhoffer, l\u2019auteur du Guide du copywriting ?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8230\" src=\"https:\/\/kevinragonneau.fr\/blog\/wp-content\/uploads\/2021\/04\/Selim-Niederhoffer-Copywriter-scaled.jpeg\" alt=\"S\u00e9lim Niederhoffer\" width=\"400\" height=\"600\" \/><\/p>\n<p>On conna\u00eet tous des personnes qui ont plusieurs casquettes, et S\u00e9lim Niederhoffer fait partie de ceux-l\u00e0 !<\/p>\n<p>Il a \u00e9t\u00e9 blogueur, influenceur dans le lifestyle masculin, et de 2011 \u00e0 2019, il \u00e9tait aussi community manager de Patrick Bruel.<\/p>\n<p>S\u00e9lim Niederhoffer est copywriter et coach en copywriting depuis 2010 et est surtout connu pour le d\u00e9veloppement du site artdeseduire.com. Son deuxi\u00e8me livre, celui juste avant le Guide du copywriting, \u00e9tait sur la s\u00e9duction.<\/p>\n<p>V\u00e9ritable machine \u00e0 \u00e9crire, il g\u00e8re toujours aujourd\u2019hui son blog masculin <a href=\"https:\/\/www.selimniederhoffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.selimniederhoffer.com<\/a> ainsi que le d\u00e9veloppement du site du copywriting en fran\u00e7ais, Les Mots Magiques (<a href=\"http:\/\/www.les-mots-magiques.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.les-mots-magiques.com<\/a>) o\u00f9 il partage les meilleurs conseils et techniques de copywriting.<\/p>\n<p>Parmi ses clients, il \u00e9crit pour des soci\u00e9t\u00e9s de jets priv\u00e9s, pour des entreprises de mode masculine, pour des soci\u00e9t\u00e9s de recrutement. Et comme il me l\u2019a dit en off : \u00ab Le confinement\u2026 c\u2019\u00e9tait un peu dur de ne pas voir les copains et de ne pas sortir, mais niveau business, je ne connais pas un copywriter pauvre en 2020. On a tous \u00e9t\u00e9 sollicit\u00e9s par tous les commer\u00e7ants, par toutes les entreprises qui avaient toutes besoins de textes et de strat\u00e9gies de vente en ligne ! \u00bb<\/p>\n<p>En un mot : si vous voulez devenir copywriter :<\/p>\n<p>Lisez <a href=\"https:\/\/amzn.to\/3uCXum5\" target=\"_blank\" rel=\"noopener noreferrer\">Le Guide du copywriting<\/a> de S\u00e9lim Niederhoffer, aux Editions Eyrolles !<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u2019est quoi le copywriting, pour commencer ? Le copywriting, c\u2019est l\u2019art d\u2019\u00e9crire des textes qui vont pousser votre audience \u00e0 r\u00e9agir, \u00e0 cliquer, \u00e0 acheter. Un bon copywriter passe son&hellip;<\/p>\n","protected":false},"author":1,"featured_media":8231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"powerkit_post_featured":[],"class_list":{"0":"post-8226","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-lifestyle"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>J&#039;ai lu le Guide du Copywriting de S\u00e9lim Niederhoffer !<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kevinragonneau.fr\/blog\/jai-lu-le-guide-du-copywriting-de-selim-niederhoffer\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"J&#039;ai lu le Guide du Copywriting de S\u00e9lim Niederhoffer !\" \/>\n<meta property=\"og:description\" content=\"C\u2019est quoi le copywriting, pour commencer ? 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